- Experiment ID
2026-06-annual-plan-checkout-copy- Experiment Type
- apex / user
- Analysis Summary
- Changes the discount copy and badges shown for Nitro annual plans.
- Why It Matters
- Annual billing is a larger upfront purchase, so clearer savings copy can affect whether buyers understand and choose it.
- Detailed Description
- During Nitro checkout, annual plans can be labeled with amount-off, monthly-rate, save-months, or Best Value copy.
- The plan selection screen and pricing helper read the same treatment to decide which annual-plan badge text to show.
- Focus Area
- Nitro annual plan price messaging
- Importance
- medium
- Variations
{
"0": 0,
"1": 1,
"2": 2,
"3": 3,
"4": 4
}