- Experiment ID
2026-06-expressive-button-test- Experiment Type
- apex / user
- Treatments
- Variant 0
- Variant 1
- Variant 2
- Analysis Summary
- Changes the Nitro upsell button style in emoji and soundboard pickers.
- Why It Matters
- When users encounter Nitro-locked emoji or sounds, the button treatment can affect whether the subscription prompt feels noticeable or intrusive.
- Detailed Description
- Inside the emoji picker and soundboard picker, the Nitro upsell area can use default, emphasized, or overlay button styles.
- The experiment tests button presentation rather than the locked item behavior itself.
- Focus Area
- Emoji and soundboard Nitro upsell buttons
- Importance
- low
- Default Config
{
"buttonStyle": 0
}- Variations
{
"0": {
"buttonStyle": 0
},
"1": {
"buttonStyle": 1
},
"2": {
"buttonStyle": 2
}
}